About Us
BSimple is a new skin on a product that has been in development for the better part of 13 years.
How It Started
BSimple is a new skin on a product that has been in development for the better part of 13 years. In 2016, the Founder — David Thomas — realised very quickly after purchasing a local packaging business servicing the Sunshine Coast that the admin side of packaging was the hardest thing. Somewhere in the first couple months of operation, a vision was born of what and how the packaging company could run, driven by software.
About Founder
David lives in North Arm in the Sunshine Coast hinterland with his wife and children, along with a hobby farm. David holds an Executive MBA from the University of Sunshine Coast and has a background in software development and process optimisation.
It was some years after starting the packaging business that a coffee roaster who was a customer approached David personally and said — "Hey, can you build me something like your platform for me?" It took maybe six months to build a duplicate system (on a shoestring budget). Once it was up and running, another three coffee roasters approached asking for similar systems.
David realised there was a real gap — the large incumbents were expensive and limited in flexibility. He undertook a major redevelopment using a technique called "Slicing" (pioneered by Xero) — allowing complete data structure separation, simple spin-ups, and drastically reduced support overheads. Post this redevelopment, David launched the product during COVID-19.
Our Approach
It's all in the name! We love simplicity. There is a real requirement to take the complexity out of technology and empower customers to do whatever they want with your company as easily and straightforwardly as possible.
When it comes to coffee roasters and packaging companies, this boils down to four core interactions:
- Payment — Make it easy. Credit card, automatic, no fees. Get paid.
- Take orders — Any time, any place, mobile-focused. Customers love the simplicity.
- Engage — Regular invitations to order via SMS and email.
- Inventory — The only errors that should exist are human ones.